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You may have noticed the increase in dominance of Active wear worn as everyday fashion. This trend has been steadily gaining pace over the last 2 years. For Millennials (13-32 years old), it’s perfectly acceptable now to wear black smart trainers with dark formal wear or leggings instead of denim and young people the world over are decked in Adidas, Nike or Lulu lemon on a daily basis.

The need for a more relaxed look and feel and the technical properties of sportswear materials mean that this gear is perfect for modern living. As proof of the strength of this phenomenon, Net-a-Porter, the on-line luxury retailer launched Net-a Sporter with no extra budget and was surprised at the success of the category. They noted that there was a 60 to 40 ratio of Lifestyle shoppers versus Athletes.

There is also a steady stream of young on line startups taking advantage of the Athleisure trend: Aday, has integrated technology usually used in Olympic athletes gear into their Stylish Active wear.

The Hult Jacket is a living example of this movement. As versatile as it comes, wear it smart, wear it casual, wear it as urban active wear. Manufactured in north Portugal in a small family run unit, which also makes for the likes of Helly Hanson, the outer shell feels soft to the touch and gives excellent shower resistance. The inner mesh lining which has taped contrast color seams is reminiscent of true sportswear. This style can be dressed up or down and certainly warrants further investigation. Shop the Hult Activewear Jacket here 


  • Cedar City Law Firm

    All the trends look amazing. Everyone must inspire from these trends.

  • St George Law Firm

    I had acknowledged about this concept before reading this valuable information. I admire your blog.

  • Zain Butt

    Dear Sir/Madam,

    I take immense pleasure in introducing to you Mikaalsports an eight year old company in the business of
    Manufacturing sports goods. We have very reputed customer’s globally in different countries in the world.
    We undertake bulk order’s and also specialize in undertaking the custom made orders in fine quality to cater the needs of different companies. Our sole aim is to provide top quality products to our entire customer’s at reasonable prices.
    We are complete Printing, Sublimation and Embroidery, Tackle Twill Lettering, numbering and stitching unit. We have very talented administration with very handy craftsmen.
    We are specialized in Sportswear, fitness running wear and promotional wear.
    Please feel free to keep in touch any of your business related requirements/queries.
    Look forward to hear your early and positive reply. We assure you about our quality and cooperation.

    Yours Truly,
    Zain Butt
    Haji Abdul Nabi Sahib
    Zafar Wal Road,Sialkot-Pakistan
    Tell: 92-3491465583

  • Stephen

    Yes!! Athletic wear is gaining tremendous hype now a days due to its comfort and easy to wear. Women’s like it more to wear then men as far as I research about it. Hence we are talking about athletic wear here I would like to add a website of best sportswear online enjoy surfing New clothes in the market:

  • Aaron Hatcher

    Hello There,

    This kinda new trend build from last 2 years. Now on we can see many of us especially the young people are following this trend. This rising trend is absolutely brilliant and people may have their comfortable feel.

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